Annual guest lecture to the new class

Students with different backgrounds and disciplines came to visit, from their minor City Branding at the Willem de Kooning Academy Rotterdam, to get inspired during an interactive workshop.

Expectations were high, because the students had heard from various sources that this was the best guest lecture of the minor. Every year I inspire them with my development and journey, our vision based on the stories and history of the place and the people, and we work together on some practical exercises.

Current practical examples are discussed, in which connections are made between people, policy and design at various layers and levels. Practical, tactical and strategic. It's nice to interact with students who listen curiously & attentively, ask lots of questions and actively participate.